What Makes A Successful Website Design?

A website is often a persons first contact with a company. If the design looks unprofessional or overly templated the potential customer may bounce, leave your website without even learning who you really are. When a user enters a website, the website has about 5 seconds to impress them, or the user will press the back button.

Custom Design

Ease of Use

Is your website easily to use? How many clicks does it take to get to the tootsie roll center of your website? One, two, three? Seriously, if your website’s navigation is unorganized or not easily searchable, you may have a high bounce rate.

If a user can’t find what they’re looking for quickly and easily, it means your website has a poor design. Usability is extremely important in web design. Usability is made of a sum of characteristics which make the navigation of the users really easy to handle when they enter a website.

The design of a website is extremely important because it affects how quickly visitors can find what they are looking for. If it is difficult or frustrating, the visitor will leave (bounce in Analytics’ terms) and try on another site – and that is a lost opportunity. A good design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to lead conversion.

If you feel that your website’s design isn’t quite what it should be, think about the following aspects to see how your website can be improved:


A website must look both professional and appealing. The design should lead the user’s eye from what’s most important to secondary items. Images and colors can be used for calls to action. And a professional, modern look can immediately builds the trust of the user. The possibilities are endless but a good design will create trust and guide visitors to take action.

Website Design

Call To Action

All website’s have a purpose or goal. You must know what the purpose of your website is. Make it as easy as possible for users to reach this goal. Having strong call to action can greatly improve website conversion rates.


Just like a kitchen everything on a website has a place. Have you ever entered someones kitchen and guess where thing are without asking? A website should be designed the same way. A website’s navigation needs to be in a logical and consistent place on virtually every page. It should be apparent what the main content of a page is, and what is secondary. Everything on a page needs to have a purpose, and your website should be organized with this purpose in mind.


You need to have something unique on your website that appeals to people; something that catches their eye. Don’t have a website that looks like everyone else’s. Does your website use media like a slideshow, animation, or video integration? Adding they unique and personal touches can make you stand out from the crowd.

So what makes a successful website?

To conclude, if you were to put all of these aspects into a website’s design, most likely you will have a high performing, visually appealing, unique web, that not only you would love, but also your potential customers.